Public Relations in modern international business. A textbook
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The textbook provides a comprehensive analysis of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian
business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of “Advertising and Public Relations” at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of “Advertising and Public Relations” at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
Автор:
Автор:Menshikov Pyotr Vitalievich, Ivushkina Tatiana Aleksandrovna
Переплет:
Переплет:твердый
Категория:
- Категория:Бизнес и деньги
Язык издания:
Язык издания:английский
Бумага:
Бумага:офсетная
ISBN:
ISBN:978-5-00172-375-2
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