ZARA Phenomenon

Inditex Group is a company selling company one in the world and a recognized fashion law. On the streets of New York, Paris, Tokyo, Moscow, you will definitely meet beautiful, self-confident people who will have things such brands like Zara, Massimo Dutti, Pull & Bear, Stradivarius, Oysho, Bershka. Inditex stores have unchangeable success worldwide, and the Zara brand can be called a cult. Nevertheless, about the ascent of this company on the Fashion Olympus and people who are behind it, it is known extremely small.
This book is the success story of one of the most influential companies in the world, which produced a revolution in the field of Fashion Retail and clothing. And one person is behind all this - Amancio Ortega. In this book, Kowadong O"Shea gets to the very foundations of Zara, telling how the company turned into a strongest player at the global fashion market, which we know it today, and how she managed to respond so quickly to the change of trends worldwide.
Start reading and you will learn all the secrets of this mysterious and phenomenal company