When marketing turns into a minefield: What to do?
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If everything is clear to you in the marketing management, it can only mean one thing - you are in danger. The marketer can easily be taking off on a minefield. This also applies to the product itself (including service and packaging), and marketing markets, and strategies and methods of promotion, and pricing. An erroneous step on one of these fields can not be achieved on three others. In the field of marketing there really has many diles, when analyzing whose intelligent people are very much disagree. In the comments following each considered situation, you will find the starting points to solve the most acute problems. Having put itself in the place of the main actors of the above examples, it is critical of the best ways to exit complex situations and armed with the advice of experts, you not only replenish your knowledge luggage, but also hopefully, you can make a brilliant career in the field of marketing
Author:
Author:Kirby Julia, Freyer Branvin, Newns Gender
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
Series:
Series: Management Scenarios
ISBN:
ISBN:978-5-9791-0079-1
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