Web analytics

Those times have long passed when there was enough banal visiting meter to assess the efficiency of the site. With the development of the Internet and the exponential growth of competition in the network it became important to track the mass of very thin parameters: many regular visitors, which sections of the site and the area of ​​the page are interesting, and which no, from whom the site partners comes more visitors, whether advertising works. Such parameters dozens, if not hundreds. A whole direction IT appeared, called web analytics. To understand this new science will help this book. It is not tied to any system of web analytics and is not a guide to interface and program capabilities. The book considers the fundamental basics of web analytics, the knowledge of which will allow you to effectively choose and apply any of the software available on the market. All concepts are illustrated by real examples from the many years of the author"s practice, a recognized expert in this area. To understand the material, no knowledge is required in web analytics, some understanding of basic technologies like HTML and JavaScript