War: Management versus Marketing: Who against whom?

Why is a good manager think logically, and a good marketer - figurative?
Is it true that it is because of this it is difficult for them to negotiate?
How to come to a single opinion of managers and marketers, if the first invariably defend the ideas that common sense dictates, and the second are not so logical, but more interesting solutions prompted by intuition?
How to teach the marketer not only to think conceptually, but also support your ideas in logic and market analysis?
How to convince the manager to cooperate with the marketer, offering it not only logical explanations, but also visual images?
The Guru of Modern Business El and Laura Rice offer you a unique book that will answer these and many other questions.
Read it - and you will become for yourself and the manager, and the marketer!