Typology of discourses of active impact. Poetic avant-garde, advertising, and PR
Please sign in so that we can notify you about a reply
The book discusses the interaction of avant-garde poetic, advertising and PR discourses during the XX-XXI centuries. Their typological similarity is investigated, manifested in the generality of communicative strategies for active impact on the addressee, intentional violation of adopted language conventions, combining verbal and non-verbal codes, trends towards reduction, deformation, minimalization of statements, etc. The process of interdiscursive interaction is determined by parallel development and apropriation of individual discursive elements, Dominance or mutual influence of discourses depending on the sociocultural situation.
The book is designed for philologists, teachers of the Russian language and literature, graduate students, students
The book is designed for philologists, teachers of the Russian language and literature, graduate students, students
Author:
Author:Sokolova Olga Viktorovna
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Science & Math
ISBN:
ISBN:978-5-94244-049-7
No reviews found