Trust

The authors explain how to create, strengthen, and grow trust - the foundation of all relationships in both business and life. Intuitively, we all understand how important trust is, but few know how to work with it purposefully. You will learn about the six elements that make up trust and receive a clear algorithm on how to work with each of them. Two elements are important even before the first meeting (with a partner, buyer, colleague, loved one - the algorithm is universal), and four more during the meeting. As a result, instead of ephemeral feelings, you get a clear strategy and tactics. This is the first book written by Russia's #1 marketer Igor Mann in collaboration with his daughter Elizaveta, who at the age of 20 has already launched successful business projects and knows how to evoke and strengthen trust!