Tourism for the elderly. Monograph

The monograph proposes the methodology of new marketing, structural and economic and managerial approaches for tourist organizations in the modern conjuncture of the tourism sector for the elderly. Approaches taking into account the consumer behavior of older people and other age groups of the population who are retired proposed in this work can be more efficiently used to involve these categories in tourism.
The aging of the population and demographic changes in the structure of consumers of tourist products requires Russian tourist firms to optimize their approaches and strategies, restructuring the tourism infrastructure to organize the proposal of products that are in demand in the world"s market that meet the needs of the elderly. The assessment of the relevance of tourist products and their elements is presented with the requirements of elderly tourists.
Designed for teachers, graduate students and students of higher educational institutions, specialists in the organization of tourism activities, managers of travel agencies, scientists and all those who are interested in the development of tourism activities.
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