Technology of Formation and Promotion of Hotel Product. Tutorial

The specifics of the formation and promotion of a hotel product related to the features of the development of the hotel services market are considered, the tools and strategies for promoting the hotel product are analyzed. The issues of the advertising and PR trend of hotels, Internet technologies, the formation of image and brand of a hotel enterprise are highlighted. At the end of each chapter, tasks and questions are given to fix theoretical material.
complies with the requirements of the federal state educational standards of secondary vocational education of the latest generation.
For students of institutions of secondary vocational education studying in the specialty 43.02.11 "Hotel Service". It can be used to train students of organizations of additional professional education, students of both full -time and remote forms of training, and individual chapters can be useful to college students