Technology for organizing tour operator and travel agencies. Textbook

The textbook is aimed at the formation of knowledge of the specifics of the organization and functioning of enterprises engaged in tourism activities in the context of tourist-proceedings and the provision of travel agency services, reveals the main organizational and legal aspects related to the opening of travel agencies and the organization of their partnerships for the formation of tourist products and its effective promotion on tourist market. Separate attention is paid to the personnel support of travel agencies and the competencies of employees in the field of working with customers, including their knowledge of tourist formalities for conducting tourism business and providing quality consumer services (tourists) The theoretical material of the textbook to increase the effectiveness of its assimilation is supported by graphic material, practical examples from the practice of tourist business, statistical data and marketing research data, as well as references to legislative and non-controlling and coordinating activities in the field of tour operator and travel agencies.
For students of educational institutions implementing the program of secondary vocational education in the specialty 43.02.10 "Tourism", as well as university students. The textbook also is of interest to specialists of the tourist market