Strategic Management in the Hotel and Restaurant Service. Textbook
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The textbook is structured on topics that are of relevant importance in the practice of strategic management in modern enterprises of the hospitality industry and for the formation of professional competencies of students in the direction of "Service".
A wide range of theoretical issues, actual data and illustration materials that reveal the nature and essential content of strategies, strategic management, develop ideas about the organizational environment and methods of its qualified analysis, form strategic planning, development, formalization and evaluation skills. The effectiveness of the chosen strategy, taking into account the features of production in hotel-restaurant complexes. Each topic ends with a variety of tasks for self -testing and self -control of the quality of the assimilation of the material.
complies with the requirements of federal state educational standards of higher education of the latest generation.
For those who want to increase the level of knowledge and ideas about strategic management in the hotel-restaurant business, develop practical skills in strategic analysis and planning
A wide range of theoretical issues, actual data and illustration materials that reveal the nature and essential content of strategies, strategic management, develop ideas about the organizational environment and methods of its qualified analysis, form strategic planning, development, formalization and evaluation skills. The effectiveness of the chosen strategy, taking into account the features of production in hotel-restaurant complexes. Each topic ends with a variety of tasks for self -testing and self -control of the quality of the assimilation of the material.
complies with the requirements of federal state educational standards of higher education of the latest generation.
For those who want to increase the level of knowledge and ideas about strategic management in the hotel-restaurant business, develop practical skills in strategic analysis and planning
Author:
Author:Krupina Nadezhda Nikiforovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Travel & tourism
ISBN:
ISBN:978-5-16-017232-3
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