Sales technologies in the tourism and hospitality industry. Textbook

The sales technologies are considered to be tourist products and hotel services based on modern methods for assessing the external and internal environment of enterprises, marketing techniques, organizing the interaction of participants in tourist and hotel markets. Examples of sales technologies are given to provide a competitive advantage of tourist and hotel enterprises on the market. The attention of the optimization of sales processes, the use of information technologies and other recent methods of promoting and implementing tourist and hotel services has been paid. Cases, questions and tasks for self -control are given, allowing you to apply the acquired knowledge in practice.
corresponds to the Federal State Educational Standard in the last generation.
For undergraduate students studying in the direction of "Tourism", and all those interested