Restomarketing: from chaos to system
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New restaurants open every day. The level of competition is constantly growing, and the consumer is becoming more and more sophisticated. Marketing, along with the product and service, becomes the most important area of the restaurant.
Book of famous restaurant marketers Gleb Orlov and Jacob Pak? This is a finished guide to improve the quality of marketing work at the enterprises of the hospitality industry. It in detail and clearly describes all aspects and nuances of building system marketing, from research and analysts to promotion and marketing of loyalty. The authors are generously divided by their original achievements and methods such as three -dimensional positioning, a model of portfolio analysis of the GVMS, tested during their own practice and numerous consulting projects over the past 25 years of work.
The feature of the book? The possibility of access to additional Web content in the format of templates, instructions and video materials
Book of famous restaurant marketers Gleb Orlov and Jacob Pak? This is a finished guide to improve the quality of marketing work at the enterprises of the hospitality industry. It in detail and clearly describes all aspects and nuances of building system marketing, from research and analysts to promotion and marketing of loyalty. The authors are generously divided by their original achievements and methods such as three -dimensional positioning, a model of portfolio analysis of the GVMS, tested during their own practice and numerous consulting projects over the past 25 years of work.
The feature of the book? The possibility of access to additional Web content in the format of templates, instructions and video materials
Author:
Author:Orlov Gleb Yuryevich, Pak Yakov Sergeevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Travel & tourism
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:9785604496787
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