Organization of sales of a hotel product. Tutorial
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A modern hotel business is actively developing, in connection with which it requires highly qualified specialists who understand the features of certain areas of its activities, including the organization of sales of a hotel product. The training manual discusses the hotel product and the process of organizing its sales, highlights the features of consumer behavior, market segmentation, competition and competitiveness of hotel services, sales, advertising and pricing policies, as well as a policy of promoting services.
The manual was prepared in accordance with the Federal State Educational Standard for the Secondary Professional Education of the latest generation and is intended for students studying in the specialty 43.02.11 "Hotel Service", as well as employees of the hotel services sector
The manual was prepared in accordance with the Federal State Educational Standard for the Secondary Professional Education of the latest generation and is intended for students studying in the specialty 43.02.11 "Hotel Service", as well as employees of the hotel services sector
Author:
Author:Mazilkina Elena Ivanovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Travel & tourism
Series:
Series: Secondary Professional Education
ISBN:
ISBN:978-5-16-014060-5
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