Organization of booking and sales of hotel products (SPO) Tutorial
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The theoretical base is given, which forms the basis for the organization of sales of a hotel product, namely: competitive and assortment strategies, pricing methods, reservation and sales in hotel business, traditional and innovative hotel promotion tools. Contains practical leadership and elements of direct sales technology, factors for a successful presentation of hotel services, compiling a commercial offer and psychological typology of customers. Each section of the manual is accompanied by relevant statistical data, examples and cases from the practice of conducting a hotel business, practical tasks, tests and questions for self -control.
corresponds to the Federal State Educational Standard of the latter generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For students of secondary vocational education studying in the specialty Hotel Service
corresponds to the Federal State Educational Standard of the latter generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For students of secondary vocational education studying in the specialty Hotel Service
Author:
Author:Nikolskaya Elena Yuryevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Travel & tourism
Series:
Series: Secondary Professional Education
ISBN:
ISBN:978-5-406-01707-4
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