Organization of booking and sales of hotel products (SPO) Tutorial

The theoretical base is given, which forms the basis for the organization of sales of a hotel product, namely: competitive and assortment strategies, pricing methods, reservation and sales in hotel business, traditional and innovative hotel promotion tools. Contains practical leadership and elements of direct sales technology, factors for a successful presentation of hotel services, compiling a commercial offer and psychological typology of customers. Each section of the manual is accompanied by relevant statistical data, examples and cases from the practice of conducting a hotel business, practical tasks, tests and questions for self -control.
corresponds to the Federal State Educational Standard of the latter generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For students of secondary vocational education studying in the specialty Hotel Service