Management of the tourism industry: Tutorial
Please sign in so that we can notify you about a reply
The current state of world and Russian tourist markets is analyzed, the features of a tourist product that distinguish it from other goods. The characteristic of the modern consumer and its requirements for the tourist product are given. The organization of the management of the tourist complex at different levels is considered both in Russia and abroad. The main functions of a tourist organization for the formation of a tourist product, its promotion and sales are described.
Particular attention is paid to the issues of mutually beneficial cooperation between tourist firms and organizations - providers of services, since the tourist product is created by the efforts of many organizations, each of which has its own methods of work, specific needs and its own commercial goals. Its competitiveness and, accordingly, the effectiveness of the work of all organizations involved in its creation, depends on the coordination of the activities of all partners in the formation of a tourist product.
For students, graduate students, university teachers and students of the postgraduate education system, as well as for specialists of organizations working in the tourism industry
Particular attention is paid to the issues of mutually beneficial cooperation between tourist firms and organizations - providers of services, since the tourist product is created by the efforts of many organizations, each of which has its own methods of work, specific needs and its own commercial goals. Its competitiveness and, accordingly, the effectiveness of the work of all organizations involved in its creation, depends on the coordination of the activities of all partners in the formation of a tourist product.
For students, graduate students, university teachers and students of the postgraduate education system, as well as for specialists of organizations working in the tourism industry
Author:
Author:Чудновский А.Д., Жукова М.А., Кормишова А.В.
Cover:
Cover:Soft
Category:
- Category:Travel & tourism
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-406-09273-6
No reviews found