Innovation in the hotel and tourism business. Textbook
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The main features and role of modern innovation and innovative processes in the global economy are revealed. The state regulation of innovation activities, as well as innovative development strategies, have been characterized. Particular attention is paid to issues of planning, management and analysis of innovative activities in the field of services, the impact of innovative management and marketing on innovative processes in hotel and tourism enterprises. The current state and development trends of the world hotel and tourism industries are considered, new approaches to the provision of services, including using modern information technologies. Numerous examples of unusual types of tourism, unique tourist routes, hotel enterprises presented in the world hotel-tourist industry are given. Innovative development trends of the industry in question are analyzed: blockchain technology, environmentalization, inclusive services.
corresponds to the Federal State Educational Standard in the last generation.
For undergraduate students studying in the areas of training "Hotel business", "Tourism"
corresponds to the Federal State Educational Standard in the last generation.
For undergraduate students studying in the areas of training "Hotel business", "Tourism"
Author:
Author:Gareev Roman Robertovich
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Travel & tourism
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-406-06717-8
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