Business in the beauty industry. The manual for blondes, dummies and not only

Along with an avalanche-like increase in the number of beauty salons and fitness clubs, we become witnesses of ruin both just opened and once successful enterprises. The reason for this is that the growing market of these services, breakthrough medical technologies and the successes of pharmacology are adjacent to inept management, fear of innovations or the use of obsolete management techniques. The book contains recommendations for minimizing the difficulties of the initial stage of entering this
business. Along with the general control aspects, much attention is paid to the economic paradigm of entrepreneurship. For correct interaction with foreign partners, the main terms of financial and management accounting are given in English -language spelling. The financial and legal consequences of the adoption of certain management decisions are considered. The techniques of regulating the company"s activities both using classic methods based on the analysis of financial and economic activities, and using TRIZ, FSA, synergy, attractions and methodology of functional modeling IDEF0 are shown.
Given the mainly female audience of readers, the manual is written in a simple understandable language, in some cases in the form of a first -person conversation.
The book is designed for a wide range of readers who are interested in traditional and modern approaches to managing small enterprises