Busido 5.0. Business communications in Japan

How can Japan already have a century and a half to maintain a balance between national and foreign, eastern and western, traditional and modern? The term "Busido 5.0" is perhaps the best definition of the path that the country goes in the 21st century: the combination of an unprecedented policy of protecting cultural heritage with leadership in the field of technological developments of the "superimuminal society", called "Society 5.0". Japanese business communications - in the domestic market, with foreign business partners and, more widely, Japan"s communication with the world - are considered in the book through the prism of national culture.
The publication is recommended by a wide range of readers: culturalists and marketers, specialists in foreign economic relations and corporate communications, representatives of "communication" professions (PR and journalism), private entrepreneurs and business associations with the interests of cooperation in the APR, as additional educational literature - Students of specialized universities / faculties of international economy, communicativeness, Japanese students, as well as everyone interested in Japanese culture