Trademarks
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The proposed book tells the story and current state of trademarks - verbal designations of goods entering the market. Trademarks are a whole world of clever artificial words that denote things created by human labor but do not directly name them. The book provides an analysis of trademarks, identifying linguistic and extralinguistic problems associated with them. In addition to specialized information, the book contains culturally enlightening information to help navigate this unique world. The book is intended for a wide range of readers. It can be useful for advertising specialists, businessmen, product manufacturers and consumers, journalists, as well as linguists, psychologists, cultural studies experts, teachers, and students of humanities and specialized educational institutions, as well as anyone interested in the history of the creation and use of verbal trademarks - a fascinating lexical layer where natural and artificial intertwine.
Author:
Author:Superanskaya A.V., Soboleva T.A.
Cover:
Cover:softcover
Category:
- Category:Romance & Love
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:typographic
Dimensions:
Dimensions:22x15x1.2 cm
ISBN:
ISBN:978-5-9519-3699-8
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