Trade Wars

Modern marketing of permanent demand goods has become a real struggle between manufacturers and retailers for control over the place in the minds and the place on the shelves: you can add the other side to cooperation only from the position of force. For consumer goods manufacturers of permanent demand, marketing now implies the study of the strengths and weaknesses of the activities and strategies of retail merchants. In this regard, the authors of this book offer the most objective view of the problems of modern marketing and analyze their various aspects, confirming their findings with examples from real life, the results of scientific research and their own speculative arguments