Think in other formats

Book on how to create ideas. The authors, famous coaches and consultants offer a step-by-step plan for creating ideas.
The main idea is any idea, even the most brilliant, must be revised.
With the help of interactive exercises, visual instruments and valuable tips, the authors of the book "Think in other formats" will help you create five own steps to meet personal and professional needs. You will find exciting examples from the real world - from Ford Corporation to the company Bic, which created the famous handle. You will learn to correct the consequences of missed creativity and not neglect them in the future. You will learn how to stay on the crest of the waves even in a hopeless situation. This is not just a list for self-control. This is a guide to the stable use of a creative approach in business