Theory and practice of media text modeling. A textbook for universities.
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The textbook is dedicated to the specifics of linguocultural modeling of media texts, taking into account the peculiarities of author's work, social environment, addressee of the text, and the process of representing cultural meanings. It is aimed at professional training in the fields of bachelor's and master's degrees in 'Journalism', 'Advertising and Public Relations', 'Philology' within the framework of specialized disciplines dedicated to constructing modern media texts of various genres and formats.
Author:
Author:Teplyashina Alla Nikolaevna
Cover:
Cover:hardcover
Category:
- Category:Computer & Technology
- Category:Languages
Dimensions:
Dimensions:22.2x14.8x1.8 cm
Series:
Series:Textbook
ISBN:
ISBN:978-5-4461-2158-8
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