Theory and practice of advertising: Textbook
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The manual is intended for studying the discipline “Theory and Practice of Advertising” by students studying in the field of training 031600 “Advertising and public relations” (included in the current Federal State Educational Standard of Higher Professional Education as a discipline of a professional cycle) The book is intended for students, graduate students, specialists in the field of marketing and advertising
Author:
Author:Shishova N.V., Akulich T.V., Podprigor A.S.
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-16-004794-2
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