Theory and practice of advertising activity
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The book discusses the most important aspects of the theory and practice of advertising in relation to the conditions of the domestic market. The manual in compressed, systematized form contains the main information on the essence and purpose of advertising, the participants of the advertising process, the advertising planning system and the methods of evaluating its effectiveness, as well as the legal regulation of advertising activities in Russia.
As a textbook, it is recommended to everyone who studies the theory and advertising practice
As a textbook, it is recommended to everyone who studies the theory and advertising practice
Author:
Author:Rogozhin Mikhail Yuryevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Humor & Entertainment
ISBN:
ISBN:978-5-94280-443-5
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