The strategy of positive and creative development of the enterprise

The textbook is a systematic presentation of issues related to the strategy of the positive and creative development of the enterprise. It discusses the urgent problems of the organization of the controlled development of a modern enterprise and are characterized by the models of its creative activity. A special section is devoted to the disclosure of conceptual foundations, models, methods and tools of innovative activities of the enterprise. Particular attention is paid to the development of the logistics activities of the enterprise and ways to increase its effectiveness in the conditions of the information economy and the globalization of the market.
For master"s students studying in the areas of training Economics and Management, teachers and graduate students of economic universities, students of retraining and advanced training systems of specialists and leading workers, as well as entrepreneurs