The power of the habit. Why do we live and work in this way, and not otherwise

Pulitzer Prize laureate Charles Dahigg opens the fascinating world of recent scientific discoveries to readers who explain how they are formed and why there are habits, as well as how they can be changed.
How does Starbucks conquer its customers?
Perhaps Should you program yourself to win?
Affect the habits of one person to achieve a common goal?
skillfully reinforcing scientific information with interesting examples - stories from the life of large corporations, successful sports teams and even civil rights - Dahigg summarizes We everything depends on us to a completely new understanding of human nature and its truly unlimited potential. By changing habits, we are able to change our life and the world around us!