The path of Caterpillar. Lessons of leadership, growth and the fight for value
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This book is about Caterpillar, who had once been in a distinguished position and became the world"s leading manufacturer of construction and mining equipment thanks to the far-sighted managerial decisions. The authors of Craig Buschar and James Koch, having a successful joint work on their account, analyze the causes of the falls and utensils of Caterpillar and trace the history of the company from the mostst. They are viewed from different points how virtuoso Cat has passed the market tests and as its strongest competitors - Komatsu and Deere, - even putting the maximum efforts to this day remain as catchy. With the help of CAT employees and competitors, the authors immerse the reader in the instructive story about how much the company needs a sequence in reorganization and expansion of production, as well as maintaining corporate culture in the context of an economic recession
Author:
Author:Bushar K.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Engineering & Transportation
ISBN:
ISBN:978-5-9614-5667-7
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