The myth of perfection

Even the most successful companies sometimes spend too much money and achieve their goals only partially. What caused the authors of this book to this conclusion? For any commercial operation, from a simple sale of goods to the most difficult service, you can highlight five categories: price, service, availability, consumer experience and goods. Matthew and Crawford discovered that many companies are trying to achieve perfection in all these areas. This erroneous strategy, which they called the "Myth of Perfection", many flaws.
The authors offer their concept of "consumer relevance" as the only alternative to ineffective perfection. Stories about real companies who have achieved present success will help you understand how consumer relevance "changes not only business, but also the world around us.
Even the most successful companies sometimes spend too much money and achieve their goals only partially. What caused the authors of this book to this conclusion? For any commercial operation, from a simple sale of goods to the most difficult service, you can highlight five categories: price, service, availability, consumer experience and goods. Matthew and Crawford discovered that many companies are trying to achieve perfection in all these areas. This erroneous strategy, which they called the "Myth of Perfection", many flaws.
The authors offer their concept of "consumer relevance" as the only alternative to ineffective perfection. Stories about real companies who have achieved present success will help you understand how consumer relevance "changes not only business, but also the world around us