The Muse Won"t Come. Truths and Myths About How Genius Ideas are Born

What makes a person creative? How do creative insights happen and can they call them? Are creative people uncontrollable? All that is associated with creativity is invariably accompanied by countless myths. There are people boring and unable to work, but there are exceptionally gifted - these are two completely different types of people. To come up with something revolutionary, we need special conditions and one genius. But all this, approves a specialist in the management of David Burcus, no more than myths - and harmful. It"s time to abandon myths and turn to the facts. The book will help each person (not only designer or other "Creacla") to reveal its creative potential, and the company is to become a truly creative organization - without any shamanic dance and midnight consensses with the consciousness of substances