The motivation paradox. Why rewards, evaluations, and praise don't work and what to replace them with

Alfie Kohn formulated his concept over 25 years ago, but it still remains revolutionary. In this book, he explains why internal motivation is important, rather than external, and shows how to implement this concept in all areas of life. Previously, the book was published under the title 'Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes'. In the super-bestseller 'Unconditional Parenting', Alfie Kohn talked about transitioning from punishments and rewards - traditional methods of upbringing - to unconditional love. In this book, he deepens and expands his ideas, showing how to apply this model in relationships with children, education, and work. The author argues that the basic motivation strategy of 'do this, get that' is ineffective and even harmful. We often use this phrase to achieve desired behavior. However, in reality, the promise of a reward only motivates to receive the reward, killing any interest in the task itself and jeopardizing long-term goals. Alfie Kohn shows how to find the levers of deep motivation and evoke a desire not for a reward, but for action. Only such a strategy can stimulate quality work, diligent learning, and internal striving for excellence. After reading this lively and interesting book, your views on motivation will change forever, and when you implement new knowledge in work and child-rearing, your life will change forever. For whom the book is intended: For parents, teachers, and leaders. For anyone who wants to learn how to properly and sustainably motivate people, influence others, and achieve specific behavior.