"The Madonna Effect". Strategies for getting ahead in a mimic economy

The most important strategic task, which in the next few years to solve each leader, is to help your organization to survive and win in the conditions of a imitative economy. The need to escape from the bulk and create its own economic strategy is more urgent than ever.
The book will teach how to do it. If you already occupy the leading position on the market, you will get acquainted with specific ways that will allow you to support and strengthen your leadership.
The book consists of three parts. Part 1 (chapter 1-4) is called "countering the attraction of the bulk. The reader will get acquainted with the commodity hell, will receive several important lessons of success from Madonna and Willie Nelson, and also learns why his organizations need curiousness, "coolness" and obsession.
Part 2 (chapter 5-10) - "How to break out of the main mass". It offers six measures to protect the organization from copying and withdrawing it from the bulk. The reader finds out why and how to dominate the market, how to create a "highest motive" organization, defining a kind of stylish line, attractive products, regardless of which industry you work, how to deliver consumers to an incredible place, update the cost efficiency and supply channels and how Avoid the destructive merger and gain "coolness" by combining.
Part 3 "How to Become the Master Mass Leader includes a 12-step update program representing the models and skills necessary for the leader to derive an organization from the main mass.
You are not an academic edition, but not a collection of simplified recipes, compiled in intellectual vacuum. The book is based on proven theory and practice, as well as on documentary observations and research of many organizations around the world