The logo you need: A guide to creating relevant identity for business. Kalashnikova P
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The logo is not a picture. The corporate sign reflects the goals, values and philosophy of the brand. Some entrepreneurs make a mistake, trusting the development of the logo to unscrupulous designers, and receive a clipart from the photo -stop at the output. If you carefully and responsibly approach the development of the logo, the company will be easier to find its audience and create a community around itself.
“My attempt to put existing styles in a certain system is done in order to help representatives of the business world understand what principles work on the logo is being carried out on and what ultimately the design product they need.”
It is not necessary to understand the design for this - you only need to understand your product well, its consumers and know how to find a suitable designer. Polina Kalashnikova, the designer and founder of the studio Pologo.ru, spoke about the identity in the book “How to understand what logo you need”. The author explains how the four popular modern styles differ from each other and how to choose the best option for the company, which logos attract young people, and which are more suitable for family business, how minimalistic signs differ from conceptualist and in what cases, flying up will be the best solution for the company style
“My attempt to put existing styles in a certain system is done in order to help representatives of the business world understand what principles work on the logo is being carried out on and what ultimately the design product they need.”
It is not necessary to understand the design for this - you only need to understand your product well, its consumers and know how to find a suitable designer. Polina Kalashnikova, the designer and founder of the studio Pologo.ru, spoke about the identity in the book “How to understand what logo you need”. The author explains how the four popular modern styles differ from each other and how to choose the best option for the company, which logos attract young people, and which are more suitable for family business, how minimalistic signs differ from conceptualist and in what cases, flying up will be the best solution for the company style
Author:
Author:Калашникова П.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-907470-26-2
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