The future of competition

This book affects the problems with which in the near future will have to face all businessmen. It seems that the wider the range of products and services, the harder today to please consumers. What to talk about tomorrow?
The authors, one of the most advanced modern scientists dealing with the prospects for the development of the sales strategy, believe that those companies will win in competition that will take a new concept of value, that is, they will learn how to create value along with consumers. On numerous examples of real companies opening new methods of work, they prove the validity of this concept.
The book is addressed to entrepreneurs, managing companies, sales managers and other senior managers