The Feeling of Guilt in Advertising. How to Encourage Customers to Purchase

The argument of your advertising can be reliable and logically flawless. But if she does not hurt a person for living, he will not move from the spot. Why do people commit certain actions?
There are seven most powerful emotions that encourage actions. It is envy, love, fear, curiosity, greed, vanity and feeling of guilt. Each of them is dedicated to its mini-book.
Before you the first of the seven mini-books in the "emotions in advertising" series. She tells how to use one of the most underestimated emotions in the advertising practice - a sense of guilt.

For entrepreneurs, owners of small and medium-sized businesses, advertisers and marketers interested in increasing returns from marketing materials, as well as for those who would like to become aware of the buyer and not come across the fishing rods of advertisers