The end of marketing as we know it

In the book "End of marketing, which we know it," Zayan reveals rational (in opposition to intuitive), often provocative strategic and tactical marketing techniques that cost him the nicknames of Aya-Cola and in just five years helped the increased cost of the company "Coca-Cola" with 56 to 193 billion dollars. Exposing mysticism, surrounding marketing as a discipline, exposing criticizing the tradition of creating advertising and images that so much like a crowd, Zayan explains why the touching hearts" marketing is deprived of meaning if not leading to an increase in sales. He also gives answers to questions:
- Why marketing is science, not art,
- Why is more importantly sharp strategy for success more important than the content of commercials,
- Why local marketing is needed to achieve global success,
- How the idea is delivered to consumers - and that it means for them,
- Why marketing is too important to provide them to deal with the marketing service,
- As advertising agencies have risen on the wrong path. The far-sighted and non-standard, written by the Master of Commerce the book "end of marketing, which we know it" reflects the seismic shifts occurring in this area