The end of marketing as we know it
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In the book "End of marketing, which we know it," Zayan reveals rational (in opposition to intuitive), often provocative strategic and tactical marketing techniques that cost him the nicknames of Aya-Cola and in just five years helped the increased cost of the company "Coca-Cola" with 56 to 193 billion dollars. Exposing mysticism, surrounding marketing as a discipline, exposing criticizing the tradition of creating advertising and images that so much like a crowd, Zayan explains why the touching hearts" marketing is deprived of meaning if not leading to an increase in sales. He also gives answers to questions:
- Why marketing is science, not art,
- Why is more importantly sharp strategy for success more important than the content of commercials,
- Why local marketing is needed to achieve global success,
- How the idea is delivered to consumers - and that it means for them,
- Why marketing is too important to provide them to deal with the marketing service,
- As advertising agencies have risen on the wrong path. The far-sighted and non-standard, written by the Master of Commerce the book "end of marketing, which we know it" reflects the seismic shifts occurring in this area
- Why marketing is science, not art,
- Why is more importantly sharp strategy for success more important than the content of commercials,
- Why local marketing is needed to achieve global success,
- How the idea is delivered to consumers - and that it means for them,
- Why marketing is too important to provide them to deal with the marketing service,
- As advertising agencies have risen on the wrong path. The far-sighted and non-standard, written by the Master of Commerce the book "end of marketing, which we know it" reflects the seismic shifts occurring in this area
Author:
Author:Ziman Sergio
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Series:
Series: Business - Non-standard
ISBN:
ISBN:985-483-026-8
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