The devil wears GAFA.
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The book-essay "The Devil Wears GAFA" by the world-renowned expert in advertising and political consulting, Jacques Seguela, is dedicated to the analysis of the dramatic processes of transformation in advertising and public relations under the influence of digitalization. The author discusses various aspects of the influence of digital industry giants on freedom, democratic processes, politics, and international relations, presenting himself as a follower of the Latin school of communication, for which the result of communication processes is always of a "human nature."
Author:
Author:Segela J.
Cover:
Cover:hardcover
Category:
- Category:Politics & Social Science
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:21.5x14.5x1.5 cm
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-19-011718-9
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