The book "Free". The future of radical prices

What happens when advanced technologies allow producing more products for almost zero cost? And what happens when all these products become available to the consumer for the zero price?
In his new book, Chris Anderson examines a completely new world in which old economic truths undermine the growing flooding of free products - newspapers, DVDs, T-shirts, telephones and even New Year"s fireworks.
He explains why it became possible why new technologies, and especially the Internet, caused a decrease in production and distribution costs, which was difficult to even submit a few years ago.
Anderson shows how the world of online provides flexibility to trade in a new way, offering goods for free and creating real or perceived value, and demonstrates ways that provide free access to an increasing number of things, resulting in our solutions to use Their or not have two resources are more valuable than money: the popularity of the offer and the time we have.
In the future, he says, speaking of the monetary economy, we will keep in mind the reputational economy and time economy, and our world will never be the same