The art of influence. How to change the thoughts and behavior of other people
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What determines your ability to influence other people? And vice versa: what depends on, will anyone be able to change your beliefs and behavior? Scientists have proven that the strategy of influence on others is successful only if it does not contradict the basic principles of brain function. One of the most outstanding neurobiologists of our time, the author of the bestsellers Tali Sharot tells about the mechanisms of the brain and reveals the secrets of influence on people. The methods that Dr. Sharrok offers are applicable in all areas: from politics and building a career to raising children and conducting discussions on forums.
“In this book I will talk about instinctive habits that we rely on in the hope of changing the thoughts and behavior of other people.
Many of these habits - from intimidation of the consequences of terrible mistakes to the desire to control everything and everything - are incompatible with how our thinking works. The main idea of this book is that an attempt to change someone else"s consciousness will be successful only if it is undertaken in accordance with the key processes that control our thinking. ” (Tali Sharot)
“In this book I will talk about instinctive habits that we rely on in the hope of changing the thoughts and behavior of other people.
Many of these habits - from intimidation of the consequences of terrible mistakes to the desire to control everything and everything - are incompatible with how our thinking works. The main idea of this book is that an attempt to change someone else"s consciousness will be successful only if it is undertaken in accordance with the key processes that control our thinking. ” (Tali Sharot)
Author:
Author:Sharot T
Cover:
Cover:Hard
Category:
- Category:Health, Fitness & Dieting
- Category:Self Help & Self Education
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Ideas that can change the world
Age restrictions:
Age restrictions:18+
ISBN:
ISBN:978-5-389-13529-1
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