The ability to foresee. What I learned in 15 years as the head of Walt Disney.
Please sign in so that we can notify you about a reply
The book by Robert Iger, who led The Walt Disney Company for 15 years.
Iger is an innovator, recognized as one of the most successful CEOs of his time. In the book, he shares the core values he adhered to as the CEO of a company that brought fantasy to life for millions of people.
Today, Disney is the largest media company in the world, encompassing Pixar, Marvel, Lucasfilm, and 21st Century Fox. The value of this giant is nearly five times greater than it was before Iger took over.
How did he achieve this?
The answer is in this book. In it, Iger talks about the lessons he learned from managing Disney and a workforce of over 220,000 employees.
"This is not a memoir. This is a confidential communication with the coolest media manager in the world right now. And if his predecessor Michael Eisner transformed the Walt Disney Company, adapting it to the end of the 20th century, then Bob Iger did everything to make the Walt Disney Company the first in the 21st century. Some time ago, Bob Iger was a guest on the First Channel, and I had the pleasure of meeting him, and now the privilege of this acquaintance is available to you." - Konstantin Ernst, CEO of the First Channel
Author:
Author:Robert Aiger
Cover:
Cover:softcover
Category:
- Category:Business & Money
- Category:Humor & Entertainment
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:18x11.5x2.5 cm
Series:
Series:Business. Pocket
Age restrictions:
Age restrictions:16+
Product type:
Product type:partial varnish
ISBN:
ISBN:978-5-04-181389-5
No reviews found