To write strong text, you need to follow a few key principles: 1. Be Clear and Concise: Use simple and straightforward language to convey your message. Avoid unnecessary words and be direct in your communication. 2. Use Powerful Vocabular

Maxim Ilyakhov and Lyudmila Sarycheva show with specific examples what is good and what is bad in the information, advertising, journalistic and journalistic text. How to write letters to which they will answer, and mailings from which will not be unsubscribed. How to create effective and not vulgar advertisements. How to express thoughts briefly, clearly and convincingly, without linguistic garbage, falsehood and stamps. Following the recommendations in the book, you will learn to write clearly, to captivate readers and achieve trust. This is a mandatory book for copywriters, authors, editors, designers, programmers, managers, entrepreneurs, managers, employees and everyone who uses the text in the work