Strategy for creating UX texts. We involve users, increase the conversion and hold the audience
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When your success directly depends on people performing some actions - buying tickets for an event playing in the phone or using public transport - it is important to choose the right words. But how to do it? How to understand that the words you have chosen really work? This book will help you master the methods of creating UX texts, tell you about basic tools and teach you how to select words that correspond to your goals.
Thanks to this book you will learn:
- use the models and patterns of the UX text that meet the principles and values of your brand,
- measure and evaluate content effectiveness,
- create appropriate, concise and understandable texts of your audience
Thanks to this book you will learn:
- use the models and patterns of the UX text that meet the principles and values of your brand,
- measure and evaluate content effectiveness,
- create appropriate, concise and understandable texts of your audience
Author:
Author:Торри Подмаерски
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Law & Legal
- Category:Test Preparation
- Category:Culture
- Category:Psychology
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-106910-0
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