Territory of the trademark
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Today, traditional approaches to promotion are ceased to work, including the construction of the image. The book offers one of the non-standard ways to build an image of the brand. Usually, the mediating of information interferes with the actual perception of the brand by the consumer. The proposed method avoids this, actively involving the buyer to life in the country with the name of the brand
Author:
Author:Imshinsky I.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Science & Math
Series:
Series: Advertising Academy
ISBN:
ISBN:5-900045-68-4
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