Territorial marketing: theory and practice. Textbook. Gryman of the Russian Federation
Please sign in so that we can notify you about a reply
The textbook presents a modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and a set of means of the implementation of territorial marketing, consumer behavior, macro- and microsigmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The process of customer-oriented strategic planning of the socio-economic development of the territory based on the territory based on territorial marketing. The process of organizing and managing territorial marketing is shown. Specific examples of territorial marketing of the country, region, municipality, and settlement are given.
complies with the requirements of the Federal State Educational Standard in the last generation. The textbook is intended for bachelors studying in the direction of “state and municipal administration”, will be useful to master and graduate students of the training direction “Management in state and municipal administration”, as well as marketers, entrepreneurs, managers, urbanist, specialists in the field of strategic management
complies with the requirements of the Federal State Educational Standard in the last generation. The textbook is intended for bachelors studying in the direction of “state and municipal administration”, will be useful to master and graduate students of the training direction “Management in state and municipal administration”, as well as marketers, entrepreneurs, managers, urbanist, specialists in the field of strategic management
Author:
Author:Sachuk T.V.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-012156-7
No reviews found