Ten heroes of your business that will lead the company to success
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About the book
The author of the bestseller "The Art of Innovation" Tom Kelly shares the strategic secrets of his famous IDEO design company, due to which it develops the innovative thinking of its employees and successfully overcomes skepticism, which negatively affects creative potential.
In business, the role of the devil’s lawyer is widespread today everywhere. It allows people to temporarily abandon personal responsibility for their words, and thanks to this, raise problematic issues and express concern in a form that kills new projects and ideas in the root. According to Tom Kelly, nothing has nothing to be innovation of such a powerful suffocating effect as the use of this technique.
Over the years of successful work in IDEO, ten roles have been identified that employees can be performed in the framework of their work duties so that the organization could successfully apply an innovative approach and give move to new ideas, repulsing criticism.
Here are some of these roles:
Anthropologist is a person who "goes to the people" to personally observe the reaction of consumers to products and unexpected ways of using them,
Porter - mixes ideas, people and technologies and makes successful combinations of them to create innovations due to which the company is moving forward,
The barrier - in any situation without delay, is looking for ways to expand the boundaries of the possible and overcome problems.
"Ten heroes of your business that will lead the company to success" is a collection of fascinating stories about how Krafter & Gamble, Safeay and Samsung adopted the IDEO way to radically change the impression of consumers about their brand, This is an amazing guide to maintain and development in the company of culture of continuous self -renewal and innovation.
For whom this book
For CEO, creative, Timlids.
About the author
Tom Kelly is the founder and general director of IDEO, the author of the bestseller "The Art of Innovation". The world-famous speaker on the role of innovation in the transformation of business culture and strategic thinking. Lives and works in Silicon Valley
The author of the bestseller "The Art of Innovation" Tom Kelly shares the strategic secrets of his famous IDEO design company, due to which it develops the innovative thinking of its employees and successfully overcomes skepticism, which negatively affects creative potential.
In business, the role of the devil’s lawyer is widespread today everywhere. It allows people to temporarily abandon personal responsibility for their words, and thanks to this, raise problematic issues and express concern in a form that kills new projects and ideas in the root. According to Tom Kelly, nothing has nothing to be innovation of such a powerful suffocating effect as the use of this technique.
Over the years of successful work in IDEO, ten roles have been identified that employees can be performed in the framework of their work duties so that the organization could successfully apply an innovative approach and give move to new ideas, repulsing criticism.
Here are some of these roles:
Anthropologist is a person who "goes to the people" to personally observe the reaction of consumers to products and unexpected ways of using them,
Porter - mixes ideas, people and technologies and makes successful combinations of them to create innovations due to which the company is moving forward,
The barrier - in any situation without delay, is looking for ways to expand the boundaries of the possible and overcome problems.
"Ten heroes of your business that will lead the company to success" is a collection of fascinating stories about how Krafter & Gamble, Safeay and Samsung adopted the IDEO way to radically change the impression of consumers about their brand, This is an amazing guide to maintain and development in the company of culture of continuous self -renewal and innovation.
For whom this book
For CEO, creative, Timlids.
About the author
Tom Kelly is the founder and general director of IDEO, the author of the bestseller "The Art of Innovation". The world-famous speaker on the role of innovation in the transformation of business culture and strategic thinking. Lives and works in Silicon Valley
Author:
Author:Kelly Tom
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. Business
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00146-243-9
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