Television Theory. TV as Neopaganism and as Carnival

New book Vitaly Tretyakova, Dean Higher School of Television of Moscow State University. M.V. Lomonosov, the author of the most popular textbook How to become a famous journalist is devoted to the description of the television theory created by him, which does not only have globally, not to mention domestic and analogues, but even precedents for building a conceptual teaching about television (excluding its technical issues).
This is at the same time entertaining tutorial. Each lecture is concluded by verification and practical tasks that allow you to better assimilate the material. The book includes a dictionary of terms and concepts of television compiled by the author, as well as the subject-thematic and registered signs.
It is recommended to students of the faculties of television and faculties of journalism of universities, professional television workers, as well as everyone who wants to understand the phenomenon of the most powerful and influential media of modernity