Television advertising and children
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The book replenishes the gap in the domestic psychology of advertising, where the problem of "advertising and children" was not worked out. The role of a model of mental and psychometric intelligence is shown, their interaction in the perception of television advertising by children. The understanding of commercial and social advertising is compared. Applied problems of increasing the effectiveness of advertising messages for children of preschool age and the need to regulate advertising by society based on modern scientific research are discussed. The question is raised about the control and examination of advertising for children
Author:
Author:Sergienko Elena Alekseevna
Cover:
Cover:Soft
Category:
- Category:Children's Book
- Category:Politics & Social Science
ISBN:
ISBN:978-5-9270-0265-8
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