Strategy in public relations

Competent planning and consistent implementation of the PR campaign at the enterprise is a prerequisite for success in modern business. This book tells about the principles of organizing the PR-strategy of the company, the methods of forming the desired image and reputation of the company in the market. Following the recommendations of the author as professionals in the field of public relations, and those who are just starting a career in this area will be able to easily draw up a strategic plan of PR events, control its implementation and analyze the results. The publication is certainly of interest to the leaders of any level that wish to improve the PR-strategy in their enterprise, specialists of advertising agencies and public relations departments in enterprises, as well as for students, graduate students and teachers of economic universities