Strategic Marketing. Theory and Practice
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The goal of studying this discipline is to develop a complex of knowledge, skills, and abilities in the field of strategic marketing of a modern enterprise among students. The objectives of studying the discipline include acquiring professional competencies related to the use of knowledge and experience in the field of strategic marketing based on marketing information, which will help determine the direction of enterprise development in a specific market situation. In this textbook, you will become acquainted with the concept of strategic marketing, which will help you develop a systematic approach to solving complex tasks related to the development of economic entities of different types operating in fundamentally different markets. The textbook presents an analysis of established approaches to strategic marketing and offers recommendations for choosing an effective marketing strategy for organizations and other market entities in the conditions of modern economic globalization. The textbook will help you learn to see all cause-and-effect relationships in the field of strategic marketing and make unconventional decisions, enabling an economic entity to gain a sustainable competitive advantage in its chosen market in the conditions of global economic globalization.
Author:
Author:Krasnyanskaya Olga Vladimirovna
Cover:
Cover:softcover
Category:
- Category:Business & Money
- Category:Romance & Love
Dimensions:
Dimensions:20.5x14x.5 cm
Series:
Series:Student Library
ISBN:
ISBN:978-5-91359-489-1
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