Strategic Management. Modern Textbook
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The proposed textbook discusses issues of systematic analysis of the processes of developing and implementing the optimal strategic behavior of firms competing in the global business environment. The presentation of these issues proceeds from the need to choose such types of corporate strategy that would maximize the possibilities and restrictions imposed by the external business environment of the modern company, as well as the totality of its resources, abilities and key competencies created within the company in the course of its organizational development.
Edition also contains practical strategic management cases, based on the analysis of the activities of leading world corporations.
For students enrolled in the specialties "economics", "management", as well as for all who are interested in building and implementing effective development strategies
Edition also contains practical strategic management cases, based on the analysis of the activities of leading world corporations.
For students enrolled in the specialties "economics", "management", as well as for all who are interested in building and implementing effective development strategies
Author:
Author:Lyasco AK
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Romance & Love
ISBN:
ISBN:978-5-7749-0732-8
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